Why “Satisficers” Often Make Healthier Choices Than Perfectionists

Imagine standing in the grocery store aisle, holding two cans of what seems like identical tomato soup. On the one hand, you have the organic, low-sodium, heirloom tomato variety; on the other, the classic brand your grandmother always bought, now boasting a new "BPA-free" lining. You’ve been here for 15 minutes. These moments, small but potent, define many of our everyday decisions. And within them lies an insight into the profound difference between two types of decision-makers: satisficers and perfectionists.